About us - Building tomorrow's advantage.

Most AI projects focus on what the technology can do today. We focus on what your organisation can become tomorrow.

That means building capabilities that evolve with your needs. Teams that get comfortable with new tools and new ways of working. Leadership that can navigate change and spot opportunities as they emerge.

The work we do together creates momentum that builds over time. Not just better processes, but better decision-making. Not just efficiency gains, but the confidence to tackle bigger challenges and explore new possibilities.

How we work - Our approach to lasting change.

We work holistically – addressing the strategic, technical and human elements that make transformation a success.

  • Partnership. You know your business. We know AI. Working together creates capabilities that neither could build alone.
  • Capability. We deliver solutions that work today and teams that can tackle tomorrow.
  • Results. Outcome over output. Our results are shown in your numbers not in PowerPoint.

Leadership

Johnnie Ball

Founder

Johnnie brings over 15 years of data and AI leadership, from founding AI companies to serving as Chief Data Officer at OakNorth Bank, one of Europe's fastest growing fintechs.

He has advised and supported organisations from high-growth startups to private equity-backed unicorns, helping them build AI capabilities that create lasting competitive advantage. With an MSc in Computational Statistics and Machine Learning, his approach combines deep technical expertise with commercial pragmatism.

At Axiiom, he serves as Principal Consultant, ensuring our engagements maintain the highest technical and strategic standards.

Beyond his professional work, he holds a Guinness World Record for rowing unsupported from Europe to South America and serves on the board of Dementia UK.

Begin your AI journey

  • London
    85 Great Portland Street
    First Floor, London, W1W 7LT